Yes, radio, as we know it in a physical sense, is almost or already dead. But the idea is alive and well..and that is what is needed to be exploited. It’s a fact that the concept of radio has been one of the most powerful kinds of promotion and marketing in the history of music.

So what I was saying was to use what we have now to keep the concept truckin. I agree myspace and the internet in general are ways to discover new music but its still on a very “word of mouth” basis. There aren’t many places to just turn a dial to “pop” and get a myspace playlist that changes every hour, with different personalities dictating what is played. Although you can “browse” myspace… “knowing” where what you’re looking for is still a large portion of it.

And being on myspace is less important to bands than being on the radio used to be.. because its much easier. You can reach a ton of people on myspace but they can’t really reach you without hearing of you first.

I wanna say that Purevolume right now, is one of the closer online venues that has a radio vibe. Making the front page (which as you know changes every week) is much like getting on the radio. And people get signed from being on the front page of purevolume, just as way back in the day, if you got the DJ to play your “demo record, or tape,” then a label might hear you and want you.

Thanks for commenting buddy! This is fun. HA.